Real Estate AI Guide for Listings and Lead Follow-Up

Real estate teams can use AI to move faster from listing to conversation.

Workflow ideas

• Generate listing descriptions for different buyer personas
• Draft neighborhood highlights from approved data points
• Create follow-up message sequences for new leads

Best practice

Keep all claims factual and verifiable. Avoid unsupported statements about pricing, schools, or legal matters.

Simple deployment plan

Start with one listing template and one follow-up template, then measure response rates before scaling.