Ecommerce AI Guide: Product Descriptions and Support

Ecommerce teams can win quickly with two AI workflows: product content and support.

Workflow 1: Product description engine

• Input: specs, audience, tone
• Output: short description, long description, bullet highlights, SEO meta
• Review: brand tone and factual specs check

Workflow 2: Support response drafts

• Classify issue type (shipping, refund, damaged item)
• Generate response from approved policy snippets
• Add escalation path when confidence is low

KPI to track

Measure publish speed, support first-response time, and CSAT after rollout.